Friday, March 29, 2013

Behind the Scenes: Meet the Hollywood Half Pace Car

You can't have a red carpet event without some mean looking cars and the Hollywood Half Marathon is no exception!  We found a car that proved to be a perfect fit for the branding of the event and our company Superhero Events.

The car "Red Mist" was built specifically for the Red Mist superhero in MTV's "KICK-ASS".  Red Mist was played by Christopher Mintz-Plasse who most of you know as McLovin from the movie "Superbad."  This mustang features many custom upgrades including a one-off body kit developed by Rich Evans Design, a 550-horsepower 4.6 liter V-8 engine, custom made 20-inch wheels, and Lambo-style scissor doors.


The unveil video starred Race Directors Ken and Sabrina along with special guest Nadia Ruiz who is a professional runner and the First Lady of the New Year's Race.  Model/musician Sima Fisher and Indie Music Host and host of RunHollywood.com Jeff Dunlap, and Prince and Charles of PrinceCharles Entertainment were also on site.

In this video, Ken comes face to face with Michael Blackson played by body double Brian Simmons in a fun, 007 themed shoot.  All of which was filmed at Galpin Auto Sports Astin Martin Lounge.

 What better way to kick off the Hollywood Half Marathon. Let's all hope "Red Mist" evokes some extra speed as we run the red carpet!





BEHIND THE SCENES AT GALPIN
 




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